Mass Communication Trends

My mass communication consumption and habits are fairly consistent with that of a high school teeny bopper. Although I don’t frequent Snapchat and rarely “reshare” meaningless content, I am addicted to LinkedIn, Twitter, and Facebook. I visit those mass communication platforms more regularly than a person probably ought to for personal leisure. I enjoy the platform provided by Vimeo and YouTube, but I don’t utilize them as frequently as I feel I should to disseminate my own content.

Mass communication has changed the very way I interact in everyday life. I used to exclusively be a consumer of media. Over the past few years, nearly every mass communication platform has evolved to allow end users to become greater contributors and not just consumers. This is something I’ve enjoyed in my personal use of those advancements.

I’m studying communication for my undergraduate degree. mass communication is a part of the essential classes I need to take. However, I’m not just trapped in this course. Understanding communication on all levels is something I enjoy pursuing. I’m a middle manager at a small disaster restoration company and have my own small photo booth company on the side. Both of which allow me to practice/improve my array of communication skills, including the use of mass communication platforms.

Update June 28, 2014 8:20PM: After reading a peer’s post on this topic, I had a response that I thought would be worth sharing here.

Having too much information at our finger tips and becoming distracted is a very real struggle. Even as I type this, I’m getting notifications left and right tempting me to respond. It reminds me of a video I was recently shown.

Is this “overload” of information at such an extreme that it is literally damaging to humanity? Or is this possibly just another phase of the evolutionary cycle that we have yet to come to terms with? Think about it, we say now that there was once a time when you had to actually pick up the phone to get in touch with a friend or family member. People of that generation abhor our generations quick messaging and check ins. But go back even further and you might find a time when people would be disgusted with the “ease” of just picking up a phone. They might say, “Back in my day, if I wanted to speak with Odysseus, I had to procure a ship that could travel across the great sea and then travel the 400 miles inland by foot.” Was the invention of the phone such a bad thing to have happen? Maybe our current method of communication and mass communication will be looked at as inconvenient 50 years from now when our clones and sending holographic messages to us through telepathy.

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Which Will You Use? [Infographic]

– #31 –

I think it’s safe to say that with the rise of social media platforms one of the biggest questions on every corporation’s mind is how they should use social media which platform will they use?

According to Howmanyarethere?, notable social media platforms number beyond 200 websites. With such option and variety, how will companies be able to decipher which of these myriad networking sites will best suit their needs?

Whether an industry is better suited for the resources offered by Twitter, Facebook, Google+ or some other site is a question for a company’s communication team to wrestle with.

This infographic provided by mediabistro.com might serve you well if you find yourself on that communication team:

5 Ways To Get The Most From The Newel K. Whitney Summit

– #25 –

Wondering how to get the most out of the Newel K. Whitney Networking Summit tomorrow? Here are five ways to help you prepare:

  1. Know the agenda. Knowing the who, what, where and when will help you get to the section you want and get there early. You can find the official agenda on the NKW Summit’s website.
  2. Decide who you want to learn from. Besides knowing the timing of the agenda, get to know the speakers ahead of time. You can read their bios here.
  3. Seek to learn. You’ll get out of it what you put in. Come to the summit with intent to take as much away from it as you can by attending all the sessions and interacting with the speakers and your peers.
  4. Bring your résumé and business cards.  This summit is specifically geared to help you prepare and improve your network and marketability. There will be speed networking, mock interviews and résumé reviews.
  5. Share your insights. There are many sessions happening at the same time and you won’t be able to catch it all, so help each other know what’s happening at the different sessions. Use #collegesummit when tweeting about the event so others can keep up with highlights from each session.

I’ll be attending the summit and tweeting my highlights. To follow my feeds, watch both @stingREAY7 and @PRSSAbyui.

Power To The #Tweeters

– #21 –

If we have been living in the digital age, then the last few years must be subtitled as the time of social media.

We are experiencing an era where consumers are gaining control over companies through their interactions on social media. Even the late adopting companies have made their presence known on these sites.

Twitter has become a stomping ground for customer relations. Best Buy is a good example of how costumer needs are being met through Twitter’s free social service. The Wall Street Journal shared an experience from Best Buy’s chief executive, Brian Dunn:

“[He] tweets from his own handle, @BBYCEO. His musings range from sports topics to support for veterans. Sometimes customers use his account for complaints.

“A customer recently tweeted Mr. Dunn to complain about the customer service at Store #310. He replied the same day with his personal email address and a request that the tweeter send him contact information. ‘We will be in touch. I want us to make it better,’ he tweeted.”

Go back not even ten years ago and imagine how you would handle a complaint with a company. Would you walk into the nearest store and demand that you speak with the CEO? Never!

Now, that is not only possible through certain online social and networking websites, but it is becoming the norm to report your grievance openly to these organizations and their leaders.

Have you had a personal interaction with a corporation through social media to help resolve a concern or express your opinion (positive or negative) about their products/ operations?

Networking through #SocialMedia

– #14 –

What’s all the “buzz” about social media? Isn’t all of this just a fad?

We are all connected through some form of social media. Some of us are “LinkedIn,” many of us tweet, and nearly all of us are on Facebook. Why does that matter to anyone professionally? Networking.

According to a study conducted by CareerEnlightenment.com, 89% of companies will use social media networks for recruiting in 2011. Being connected and actively engaging in the virtual networking realm will greatly enhance your visibility to potential employers.

As a pre-professional student, it’s important to understand how you can, and should, market yourself and how to utilize each site as a way to connect with professionals. There are myriad social platforms, including LinkedInGoogle+TwitterFoursquareWordPress & Blogger.

The point isn’t necessarily to jump head first into every social entity available. If fact, doing so could cause you to get lost in the clutter and miss the point of engaging in the networks. Find the ones that meet your respective needs and build your brand through them. When people visit your pages they should be able to clearly identify that it is indeed your page. They should also be able to have a unifying experience, so to speak. Meaning that they feel connected though each of your networking sources because they have a similar feel.

What social networking sites do you most enjoy? How do you use them to connect with your audience?