Superbowl XLVI Main Event: The Commercials

– #34 –

Superbowl sunday is fast approaching! Hundreds of millions are getting excited to gather with friends and family. Party preparations are doubtless in the works. If you’re like me, you may not even know, or care, which teams are playing in Superbowl XLVI (New England Patriots and New York Giants, in case you were wondering). But everyone is dying to know who will win the contest: which commercial will prevail as king?!

I love watching the Superbowl. Not that I’m the biggest fan of football, but I thoroughly enjoy the commercial breaks. Ads during the Superbowl have become famous for two things:

  1. The create genius employed in those addictive advertisement spots
  2. The outrageous cost of those advertisements (approx. $3.5 million for a 30-second spot)

Ad Week has posted previews of the commercials for 32 brands that are poised to air during Superbowl XLVI. Which is your favorite? How about from previous Superbowls?

What do you most look forward to on Superbowl Sunday? Do you have any traditions with family/friends?

Here’s one of my favorites: