Getting More Out Of Education

Everyone can study through any sort of text and learn the principles it is trying to teach. But how many of us can read through a text book just once and then go out and apply in real life what we’ve attempted to learn? I’d argue that you’d be hard pressed to find people who are that good at translating textbook materials into real life practices without serious direction.

What if you were given that focus before you began reading? What implication does that make? My thought is that you’d gain a more practical application to the material you’re attempting to learn. You’ll find greater depth of understanding through creating immediate application with the material as you read.

Free eBook | Four Steps to Creating Content for a Social Media Community

An example of this is when I was reading through a free eBook (Four Steps to Creating Content for a Social Media Community) offered by Radian6. The eBook gives great advice about creating and managing a longterm social media strategy for your organization. As I read, I discovered that I was more engaged in the reading as I applied what I was learning to my own social media community. The principles of each section became firmly planted in my mind.

I believe the more you allow yourself to engage in your studies, whatever they may be, you’ll find great understanding and success as you immerse yourself in immediate application.

What strategies have you learned that improve you mastery of a subject?


Creating Your Résumé [Infographic]

– #30 –

Here is a great infographic from PRSSA for those writing/ rewriting your résumés:

Original article: Putting Yourself on Paper: Resumes [Infographic]

PR Scholarship And Internship Opportunity

– #24 –

Do you want an opportunity to enhance your education and develop your professional skills?

Through PRSSA, there is an amazing scholarship and internship opportunity for students who demonstrate exceptional leadership ability and a commitment to a career in public relations. If this is you, I strongly encourage you to apply for the 2012 Daniel J. Edelman/PRSSA Award.

Open to all PRSSA members, the award recognizes excellence in leadership, public relations-related achievements and activities, digital presence and recommendations from faculty members and/or industry professionals. The winner receives a $1,500 cash award and a paid internship at one of Edelman’s U.S. offices. The runner-up receives a $500 cash award and the opportunity to interview with Edelman for a paid internship position.

Edelman is the world’s largest public relations firm, with wholly owned offices in 54 cities and 4,000 employees worldwide. Edelman was named Advertising Age’s top-ranked PR firm of the decade and one of its “2010 A-List Agencies” and “2010 Best Places to Work;” PRWeek’s “2011 Large PR Agency of the Year;” European Excellence Awards’ “2010 Agency of the Year;” Holmes Report’s “Agency of the Decade” and “2009 Asia Pacific Consultancy of the Year;” and among Glassdoor’s top five “2011 Best Places to Work.” Edelman owns specialty firms Blue (advertising), StrategyOne (research), Ruth (integrated marketing), DJE Science (medical education/publishing and science communications), and MATTER (sports, sponsorship, and entertainment). Visit for more information.

Visit the Daniel J. Edelman/PRSSA Award page on the PRSSA website for more information and the application for this award. All applications are due Feb. 3, 2012 to Edelman’s Chicago office.

PRSSA National Conference Summary

Every October, PRSSA holds a national conference. This year, the conference was hosted by the University of Florida chapter. They beautifully organized the venue and speakers. All those in attendance would be hard pressed to leave the conference and take nothing of value back with them.

PRSSA National Conference
Here is our chapter’s executive board poolside at the lovely Renaissance at Sea World in Orlando, where the PRSSA National Conference was held.

Lauren Gray did a wonderful job of compiling highlights from the conference for all those who want a recap of the events or were unable to attend certain sessions. Here are my own summaries of the sessions I was able to attend with a link to the official conference recap for each:

  • Chapter Development Sessions – National Conference started off with some great chapter developments sessions. This is where chapters could go and learn best practices from other chapters who are excelling in an specific area.
  • Opening Session Keynote with Craig Dezner – Craig Dezern, vice president of global public relations for Disney Destinations, presented the keynote address at the National Conference.
  • Media Training Session – Dr. Joseph V. Trahan, III, APR, enlightened attendees with the “Three C’s of Media Relations” and media interview techniques, the most relevant and basic tips for young professionals.There was also another session where Rick Leventhal, senior correspondent with Fox News, discussed communicating with media contacts.