I think it’s safe to say that with the rise of social media platforms one of the biggest questions on every corporation’s mind is how they should use social media which platform will they use?
According to Howmanyarethere?, notable social media platforms number beyond 200 websites. With such option and variety, how will companies be able to decipher which of these myriad networking sites will best suit their needs?
Whether an industry is better suited for the resources offered by Twitter, Facebook, Google+ or some other site is a question for a company’s communication team to wrestle with.
This infographic provided by mediabistro.com might serve you well if you find yourself on that communication team:
Do you want an opportunity to enhance your education and develop your professional skills?
Through PRSSA, there is an amazing scholarship and internship opportunity for students who demonstrate exceptional leadership ability and a commitment to a career in public relations. If this is you, I strongly encourage you to apply for the 2012 Daniel J. Edelman/PRSSA Award.
Open to all PRSSA members, the award recognizes excellence in leadership, public relations-related achievements and activities, digital presence and recommendations from faculty members and/or industry professionals. The winner receives a $1,500 cash award and a paid internship at one of Edelman’s U.S. offices. The runner-up receives a $500 cash award and the opportunity to interview with Edelman for a paid internship position.
Edelman is the world’s largest public relations firm, with wholly owned offices in 54 cities and 4,000 employees worldwide. Edelman was named Advertising Age’s top-ranked PR firm of the decade and one of its “2010 A-List Agencies” and “2010 Best Places to Work;” PRWeek’s “2011 Large PR Agency of the Year;” European Excellence Awards’ “2010 Agency of the Year;” Holmes Report’s “Agency of the Decade” and “2009 Asia Pacific Consultancy of the Year;” and among Glassdoor’s top five “2011 Best Places to Work.” Edelman owns specialty firms Blue (advertising), StrategyOne (research), Ruth (integrated marketing), DJE Science (medical education/publishing and science communications), and MATTER (sports, sponsorship, and entertainment). Visit http://www.edelman.com for more information.
Visit the Daniel J. Edelman/PRSSA Award page on the PRSSA website for more information and the application for this award. All applications are due Feb. 3, 2012 to Edelman’s Chicago office.
If we have been living in the digital age, then the last few years must be subtitled as the time of social media.
We are experiencing an era where consumers are gaining control over companies through their interactions on social media. Even the late adopting companies have made their presence known on these sites.
Twitter has become a stomping ground for customer relations. Best Buy is a good example of how costumer needs are being met through Twitter’s free social service. The Wall Street Journal shared an experience from Best Buy’s chief executive, Brian Dunn:
“[He] tweets from his own handle, @BBYCEO. His musings range from sports topics to support for veterans. Sometimes customers use his account for complaints.
“A customer recently tweeted Mr. Dunn to complain about the customer service at Store #310. He replied the same day with his personal email address and a request that the tweeter send him contact information. ‘We will be in touch. I want us to make it better,’ he tweeted.”
Go back not even ten years ago and imagine how you would handle a complaint with a company. Would you walk into the nearest store and demand that you speak with the CEO? Never!
Now, that is not only possible through certain online social and networking websites, but it is becoming the norm to report your grievance openly to these organizations and their leaders.
Have you had a personal interaction with a corporation through social media to help resolve a concern or express your opinion (positive or negative) about their products/ operations?
Every October, PRSSA holds a national conference. This year, the conference was hosted by the University of Florida chapter. They beautifully organized the venue and speakers. All those in attendance would be hard pressed to leave the conference and take nothing of value back with them.
Here is our chapter’s executive board poolside at the lovely Renaissance at Sea World in Orlando, where the PRSSA National Conference was held.
Lauren Gray did a wonderful job of compiling highlights from the conference for all those who want a recap of the events or were unable to attend certain sessions. Here are my own summaries of the sessions I was able to attend with a link to the official conference recap for each:
Chapter Development Sessions – National Conference started off with some great chapter developments sessions. This is where chapters could go and learn best practices from other chapters who are excelling in an specific area.
Media Training Session – Dr. Joseph V. Trahan, III, APR, enlightened attendees with the “Three C’s of Media Relations” and media interview techniques, the most relevant and basic tips for young professionals.There was also another session where Rick Leventhal, senior correspondent with Fox News, discussed communicating with media contacts.