– #30 –
Here is a great infographic from PRSSA for those writing/ rewriting your résumés:
Original article: Putting Yourself on Paper: Resumes [Infographic]
– #25 –
Wondering how to get the most out of the Newel K. Whitney Networking Summit tomorrow? Here are five ways to help you prepare:
– #24 –
Do you want an opportunity to enhance your education and develop your professional skills?
Through PRSSA, there is an amazing scholarship and internship opportunity for students who demonstrate exceptional leadership ability and a commitment to a career in public relations. If this is you, I strongly encourage you to apply for the 2012 Daniel J. Edelman/PRSSA Award.
Open to all PRSSA members, the award recognizes excellence in leadership, public relations-related achievements and activities, digital presence and recommendations from faculty members and/or industry professionals. The winner receives a $1,500 cash award and a paid internship at one of Edelman’s U.S. offices. The runner-up receives a $500 cash award and the opportunity to interview with Edelman for a paid internship position.
Edelman is the world’s largest public relations firm, with wholly owned offices in 54 cities and 4,000 employees worldwide. Edelman was named Advertising Age’s top-ranked PR firm of the decade and one of its “2010 A-List Agencies” and “2010 Best Places to Work;” PRWeek’s “2011 Large PR Agency of the Year;” European Excellence Awards’ “2010 Agency of the Year;” Holmes Report’s “Agency of the Decade” and “2009 Asia Pacific Consultancy of the Year;” and among Glassdoor’s top five “2011 Best Places to Work.” Edelman owns specialty firms Blue (advertising), StrategyOne (research), Ruth (integrated marketing), DJE Science (medical education/publishing and science communications), and MATTER (sports, sponsorship, and entertainment). Visit http://www.edelman.com for more information.
Visit the Daniel J. Edelman/PRSSA Award page on the PRSSA website for more information and the application for this award. All applications are due Feb. 3, 2012 to Edelman’s Chicago office.
– #10 –
The Public Relations Society of America has been leading an initiative to modernize the definition of public relations. Discussions have been held through various venues to construct a definition that will highlight what public relations does as an industry.
On Sept. 29, 2011, PRSA hosted a one-day summit at its headquarters in New York to discuss the need for an updated definition and the process to undertake such an initiative. According to the official blog for the initiative, eleven organizations (in addition to PRSA) were represented at the summit or have since joined the effort, including:
Here is the current definition of public relations as stated on PRSA’s official site:
“Public relations helps an organization and its publics
adapt mutually to each other.”
According to the site, this definition was formally adopted by PRSA at the 1982 National Assembly.
What has developed from the summit held in late September was an agreement that the best definitions currently held by allied industries (e.g., advertising, branding and marketing) encapsulated four components:
Tied together in a single sentence, participants at the summit felt this would be the best approach to guide the process of defining:
Public relations [DOES WHAT] with/for [WHOM] to [DO WHAT] for [WHAT PURPOSE].
They also felt the modern definition should address two specific targets:
PRSA extended an invitation to all interested in contributing to share their modernized definition on their blog.
How would you define public relations?
Every October, PRSSA holds a national conference. This year, the conference was hosted by the University of Florida chapter. They beautifully organized the venue and speakers. All those in attendance would be hard pressed to leave the conference and take nothing of value back with them.
Lauren Gray did a wonderful job of compiling highlights from the conference for all those who want a recap of the events or were unable to attend certain sessions. Here are my own summaries of the sessions I was able to attend with a link to the official conference recap for each: