Glee, Twitter, and the Future of Television

Transmedia storytelling is the method of conveying a narrative across multiple media platforms simultaneously and harmoniously. This technique was pioneered in the 70’s and 80’s, but increased as the internet became more mainstream (Wikipedia). A modern example of this is the television series Glee. The programming encourages it’s viewers to participate with the show through social media. Mobile games have even been created for further engagement in various series.

I have experienced some of this growing transmedia storytelling trend. Whenever Manchester United, my favorite English soccer team, has a match I am unable to view through a live broadcast I can follow the game’s “hashtag” on Twitter. This allows me to see what people are saying about the most recent action along with photos and videos others post.

This sort of viewer engagement encourages loyalty and involvement in the “live” action of the programming. As a broadcaster, this strategy would be a no-brainer.

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What Do You #PlayFor

#PLAYFOR - OriginalManchester United posted the above image last week. As soon as I got the free time I needed to have fun with it, I made my wife and myself a part of the team by throwing our faces over the blank image. Here’s how they turned out:

#PLAYFOR - Jordyn #PLAYFOR - SeanDo you want to #playfor Manchester United? Leave a comment below and I will get in touch with you about sending me a photo to get in the MUFC kit.