Superbowl XLVI Main Event: The Commercials

– #34 –

Superbowl sunday is fast approaching! Hundreds of millions are getting excited to gather with friends and family. Party preparations are doubtless in the works. If you’re like me, you may not even know, or care, which teams are playing in Superbowl XLVI (New England Patriots and New York Giants, in case you were wondering). But everyone is dying to know who will win the contest: which commercial will prevail as king?!

I love watching the Superbowl. Not that I’m the biggest fan of football, but I thoroughly enjoy the commercial breaks. Ads during the Superbowl have become famous for two things:

  1. The create genius employed in those addictive advertisement spots
  2. The outrageous cost of those advertisements (approx. $3.5 million for a 30-second spot)

Ad Week has posted previews of the commercials for 32 brands that are poised to air during Superbowl XLVI. Which is your favorite? How about from previous Superbowls?

What do you most look forward to on Superbowl Sunday? Do you have any traditions with family/friends?

Here’s one of my favorites:

A Different Kind Of Leader

– #19 –

Textbooks are expensive, clunky, and essential. So, what are students to do? E-Textbooks seem to be the leading solution to our never-ending textbook turmoil.

As the projected graph below implies, textbooks are beginning to slump in popularity against the cheaper and interactive alternative e-books.


Apple appears to agree with the trend. The Wall Street Journal published an article today titled “Apple Makes Push Into iPad Textbooks.” The report mentions that Apple’s iBook application will “support textbooks featuring quizzes, note-taking, study cards and other features, like the ability to interact with a diagram of an ant.”

What is your opinion of e-textbooks? Do you think they complement the learning process or distract from the purpose all together?