How Not To Treat Your Customers (And Why)

Most of us have experienced a time where a company treated us poorly enough that they lost what would have been a valued customer. My cousin recently ran into this problem with 24 Hour Fitness (@24hourfitness). It gives a perfect example of how losing one customer due to bad customer relations results in a ripple effect and damages your company. I’ve placed red arrows beside the comments that show significant reactions because of my cousin’s initial post on Facebook.

How bad customer service affects your business

Names and images have been censored to preserve identities.

What experiences have you had similar to this?

Which Will You Use? [Infographic]

– #31 –

I think it’s safe to say that with the rise of social media platforms one of the biggest questions on every corporation’s mind is how they should use social media which platform will they use?

According to Howmanyarethere?, notable social media platforms number beyond 200 websites. With such option and variety, how will companies be able to decipher which of these myriad networking sites will best suit their needs?

Whether an industry is better suited for the resources offered by Twitter, Facebook, Google+ or some other site is a question for a company’s communication team to wrestle with.

This infographic provided by might serve you well if you find yourself on that communication team:

5 Ways To Get The Most From The Newel K. Whitney Summit

– #25 –

Wondering how to get the most out of the Newel K. Whitney Networking Summit tomorrow? Here are five ways to help you prepare:

  1. Know the agenda. Knowing the who, what, where and when will help you get to the section you want and get there early. You can find the official agenda on the NKW Summit’s website.
  2. Decide who you want to learn from. Besides knowing the timing of the agenda, get to know the speakers ahead of time. You can read their bios here.
  3. Seek to learn. You’ll get out of it what you put in. Come to the summit with intent to take as much away from it as you can by attending all the sessions and interacting with the speakers and your peers.
  4. Bring your résumé and business cards.  This summit is specifically geared to help you prepare and improve your network and marketability. There will be speed networking, mock interviews and résumé reviews.
  5. Share your insights. There are many sessions happening at the same time and you won’t be able to catch it all, so help each other know what’s happening at the different sessions. Use #collegesummit when tweeting about the event so others can keep up with highlights from each session.

I’ll be attending the summit and tweeting my highlights. To follow my feeds, watch both @stingREAY7 and @PRSSAbyui.

PR Scholarship And Internship Opportunity

– #24 –

Do you want an opportunity to enhance your education and develop your professional skills?

Through PRSSA, there is an amazing scholarship and internship opportunity for students who demonstrate exceptional leadership ability and a commitment to a career in public relations. If this is you, I strongly encourage you to apply for the 2012 Daniel J. Edelman/PRSSA Award.

Open to all PRSSA members, the award recognizes excellence in leadership, public relations-related achievements and activities, digital presence and recommendations from faculty members and/or industry professionals. The winner receives a $1,500 cash award and a paid internship at one of Edelman’s U.S. offices. The runner-up receives a $500 cash award and the opportunity to interview with Edelman for a paid internship position.

Edelman is the world’s largest public relations firm, with wholly owned offices in 54 cities and 4,000 employees worldwide. Edelman was named Advertising Age’s top-ranked PR firm of the decade and one of its “2010 A-List Agencies” and “2010 Best Places to Work;” PRWeek’s “2011 Large PR Agency of the Year;” European Excellence Awards’ “2010 Agency of the Year;” Holmes Report’s “Agency of the Decade” and “2009 Asia Pacific Consultancy of the Year;” and among Glassdoor’s top five “2011 Best Places to Work.” Edelman owns specialty firms Blue (advertising), StrategyOne (research), Ruth (integrated marketing), DJE Science (medical education/publishing and science communications), and MATTER (sports, sponsorship, and entertainment). Visit for more information.

Visit the Daniel J. Edelman/PRSSA Award page on the PRSSA website for more information and the application for this award. All applications are due Feb. 3, 2012 to Edelman’s Chicago office.