Glee, Twitter, and the Future of Television

Transmedia storytelling is the method of conveying a narrative across multiple media platforms simultaneously and harmoniously. This technique was pioneered in the 70’s and 80’s, but increased as the internet became more mainstream (Wikipedia). A modern example of this is the television series Glee. The programming encourages it’s viewers to participate with the show through social media. Mobile games have even been created for further engagement in various series.

I have experienced some of this growing transmedia storytelling trend. Whenever Manchester United, my favorite English soccer team, has a match I am unable to view through a live broadcast I can follow the game’s “hashtag” on Twitter. This allows me to see what people are saying about the most recent action along with photos and videos others post.

This sort of viewer engagement encourages loyalty and involvement in the “live” action of the programming. As a broadcaster, this strategy would be a no-brainer.

College Football and Social Influence

Radio: On AirIn the article “Radio Sports Talk and the Fantasies of Sport,” Zagacki & Grano examine how community relations have been massively fostered around talk radio (political, sports, celebrity gossip, etc.) to foster regional pride and help them cope in times of crisis. Communities need a platform to express their emotions and reactions to current events, both the good and bad. In their article, they explore the rhetorical analysis of radio talk shows in the college football town of Baton Rouge, Louisiana that exemplify the theory of increased community through focused engagement.

On the other end of the spectrum, radio has also been plagued by the glamorization of violence. Some radio stations propagate lewd and dangerous behavior as regular content on their programming. The video segment “ABC News: Hip Hop and Violence” exposed this in the music industry genre of hip hop. Unfortunately, this sort of regular discussion targets underprivileged youth who are easily hyped up by the strong illicit messaging from hip hop artists the see as role models.

Because the internet has allowed any Joe Nobody to create and “broadcast” their own messages, it will become increasingly difficult to regulate what content is being distributed. This is good and bad news. It’s good because more individuals will be able to foster that regional support communities need. They can provide a platform for people like those in Baton Rouge to uplift and encourage one another. It’s bad because the same can be done to promote negative messages that can destroy individuals and communities.

Getting on the Road to Excellence

My good friend, and coworker, hit things off very early on in our relationship. We met when I was hired by the company for whom he had already been working. The short end of the story is that as we grew together in the professional arena, we also grew as friends.

Several months ago we discussed that we wanted to eventually work together at our own company. We have seen countless examples of mediocrity in the workplace, both at the employee and ownership levels. Our aspiration is to strive to be excellent in our professional and personal lives. But we don’t want to stop there. We want to encourage and help others strive for excellence.

We wondered how we might be able to start collecting examples of excellence now while we are still young in our endeavor. Our agreement was to find a place where we could collaboratively document and share these examples.

We found such an opportunity through an emerging social media platform. Flipboard would allow us to curate a magazine where we could collaboratively collect and share inspiring articles relative to our joint venture.

We’ve just gotten a start at this, but here is a link to what we have so far: Excellence Is Not Optional. Go ahead and check it out! Your feedback is more than welcome.

What are you doing to be excellent? Share with me and I might just add your experience to our magazine!

My Business Card

Hey All,

This is my first run at creating a new business card. I’d love your feedback on this design.



Thinking about designing your own business card? Check out these for some more inspiration:

Business Card Inspiration 1
Business Card Inspiration 2
Business Card Inspiration 3